Alessandra Orofino

Alessandra Orofino is an expert in mass communications and large-scale mobilization, boasting extensive experience in grassroots campaigning, as well as film and TV production.

As the co-founder of NOSSAS, Brazil’s largest membership-driven campaigning organization, Alessandra served as Executive Director for an impressive 12 years. Her outstanding contributions at NOSSAS earned recognition through the Obama Foundation fellowship program and the prestigious Skoll Foundation Award for Social Innovation.

Additionally, Alessandra serves as the showrunner for Greg News, a highly acclaimed political satire show on HBO Latin America, which has been successfully running for seven consecutive seasons. She has also taken on the role of producer for two feature-length documentaries directed by Academy Award nominee Petra Costa.

Alessandra actively contributes to various boards and committees, including sitting on the Board of Trustees at Luminate—a global foundation dedicated to democracy and healthy information systems. She is associated with two organizations focusing on cultural and narrative strategies: the Meliore Foundation, which hosts the Global Strategic Communications Council, and the Institute for Culture, Communications, and Impact (ICCI). Alessandra is a member of the Social Impact Committee at Purpose, a global movement-building agency based in New York. Moreover, she serves as an Advisor to the Brazil Lab at Princeton University, where she teaches short courses on activism and strategic communications.

Alessandra’s thoughts have been published in The New York Times, Folha de S. Paulo, Libération, Stanford Social Innovation Review, and other prestigious outlets.