Shujaaz Inc.

Gender Equality Programme

In partnership with MTV Staying Alive Foundation and PATH, Shujaaz is launching a five-year campaign in Kenya focused on storytelling to transform beliefs and perceptions around gender. The initiative aims to reach at least 70% of Kenyan youth (ages 15–24) annually, impacting over 8.3 million young people. The program will engage communities and stakeholders to endorse new social norms, fostering a shift towards improved narratives that advance intersectional gender equality.